Our story
We built the tool we
couldn't find anywhere.
Froiden Technologies is a 34-person software company in Jaipur. We built Clan because we were the customer — and the product we needed didn't exist.
34
people at Froiden
10+
years building software
2024
Clan launched
Jaipur
where we're based
↓
The problem
We were running a 34-person company on Excel and WhatsApp.
For years, Froiden managed HR the way most Indian tech companies do — attendance in a biometric machine nobody fully trusted, leaves on a WhatsApp group that the manager had to manually track, payroll in Excel that took three days every month, and projects scattered across Trello, email, and memory.
We had a biometric device at the door. We had greytHR for payroll. We had Trello for projects. We had WhatsApp for everything else. Nothing talked to anything. The HR manager spent more time reconciling data between systems than actually doing HR.
On payroll day, it was chaos. Someone's attendance didn't match. A leave wasn't updated. A PF calculation was off. Three days of work for a 34-person team.
3 days to run payroll
Every month. Excel, manual PF calculations, chasing bank details. For 34 people.
Leaves managed on WhatsApp
Group messages. Missed approvals. Disputes on Friday afternoons.
4 disconnected tools
greytHR + Trello + Biometric + Excel. None of them talking to each other.
No OKR visibility
Goals existed in a Google Doc. Nobody opened it between review cycles.
The origin
We looked for a solution for two years.
We tried greytHR. Solid for payroll compliance, but no projects, no OKRs, no WhatsApp. We tried Keka. Too expensive for a 34-person team, and still no project management. We tried Zoho People. Too complex, too many modules, not built for how Indian teams actually work.
We wanted one tool where a manager could approve a leave on WhatsApp, see who's working on what project, run payroll with PF and ESI calculated automatically, and check OKR progress — without switching tabs. That tool didn't exist.
So in 2024, we built it ourselves. And when we showed it to other founders running IT companies in India, every single one said the same thing: "We have exactly the same problem."
"We're not an HR software company that guessed what tech teams need. We're a 34-person tech team that built the tool we were missing."
Abhinav Saraswat
Co-founder, Clan · Director, Froiden Technologies
The company behind Clan
Froiden builds software. Clan is what we built for ourselves.
Froiden Technologies has been building software products since 2014. We're a bootstrapped company based in Jaipur with 34 people across engineering, design, marketing, and operations.
Our product portfolio includes Worksuite, Spryn, SnapHRM, Appointo, and several other tools used by businesses across India and globally. We know what it takes to build software that actually gets used — because we've been doing it for over a decade.
Clan isn't a side project or an experiment. It's the HR system we run our own company on. When we fix a bug or ship a feature, we feel it ourselves the next day.
Froiden Technologies Pvt. Ltd.
Jaipur, Rajasthan, India
2014
Founded
34
Team members
Bootstrapped
No external funding
10+
Products built
The team
34 people. One product each of us uses every day.
12
Engineering
6
Design
4
Marketing
5
Operations
4
Sales
3
Directors
All 34 of us use Clan for our own HR. That's the only product test that matters to us.
What we believe in
Three things we won't compromise on.
Honest pricing for small teams
We're a 34-person company. We know what ₹6,999/month feels like when you have 34 people and a real payroll to run. Clan starts at ₹79 per employee per month — and that includes compliance, projects, OKRs, and WhatsApp. Not because we had to. Because it's the right price for the market we built this for.
Built for India, not adapted for it
PF, ESI, TDS, PT, WhatsApp, biometric — these aren't integrations we added after the fact. They were in the product from day one because we're an Indian company with Indian employees running Indian payroll. We didn't have to think about whether to include them. It never occurred to us not to.
You talk to the team that built this
When you book a demo, you're talking to Abhinav — the co-founder who runs Froiden on Clan every day. When you raise a support ticket, it reaches the engineering team directly. We don't have a support outsourcing layer. We can't afford to, and we wouldn't want to.
How we got here
From Excel to Clan.
Froiden started
We started Froiden in Jaipur and began building products for real business workflows.
Product discipline matured
We learned that software only works if teams actually use it daily, not just during audits.
HR stack pain became obvious
We were juggling biometric logs, WhatsApp leaves, Excel payroll, and Trello projects.
Two-year search ended
After trying multiple tools, we accepted the product we needed simply did not exist.
Clan launched internally first
We built Clan for our own 34-person team and used it before showing it outside.
Built for teams like ours
Clan now serves Indian IT teams that want one practical system instead of five tabs.
What we believe
Software should remove work, not add more process.
Founders shouldn't need a full-time operations detective to run payroll correctly. Managers shouldn't chase leave approvals across chats. Teams shouldn't pay for five disconnected tools to do what one product should do. We built Clan with one rule: if it doesn't save real time for a 34-person team on a normal Tuesday, it doesn't ship.
Ready to see Clan in action?
Book a 15-minute walkthrough with Abhinav. No slides. Just the product.